Hedonic motivations to shop online are related to various shopping types, such as adventure shopping, gratification shopping, idea shopping, and value shopping (arnold and reynolds, 2003) for example, as a form of entertainment, adventure shopping recognizes that shoppers seek sensory stimulation while shopping for escapism, stimulation, and. Primary data was then collected to examine consumer motivations to shop online 133 samples of males and females were collected using online questionnaire data collection method and 16 questionnaires were excluded as respondents did not shop online the results were analysed using multiple regression analysis. Given the increasing importance of entertainment as a retailing strategy, this study identifies a comprehensive inventory of consumers’ hedonic shopping motivations. In conclusion, online shopping motivation can be influenced by a [vague] number of different factors personality traits can be associated with the behaviour in general [ factual online group buying may also occur among individuals with perceived homophily, consumer susceptibility to interpersonal influence and consumer need for uniqueness.
Online shopping motivation mert (2012) came to the conclusion that consumers with a sense of curiosity and entertainment tend to shop online and while doing so feel these emotions the most it is widely accepted that loyalty of consumers to businesses and mouth-to-mouth communication. Customer satisfaction in online shopping: a study into the reasons for motivations and inhibitions rashed al karim (assistant professor, business administration, east delta university, bangladesh) reduction), pragmatic motivation, responsiveness, consumer risk assessment etc. We examine the effects of consumer motivations on browsing online stores with mobile devices and compare them with those on browsing physical stores.
The purposes of the study were to: 1) identify the underlying dimensions of consumer shopping motivations and attitudes toward online auction behaviors 2) examine the relationships between shopping motivations and online auction behaviors and 3) examine the relationships between shopping attitudes and online auction behaviors students (n = 341) enrolled at the university of north texas. Childers et al (2001) defines ‘‘consumer motivations for online retail shopping conducted a few years ago, some of the consumer motivations cited were interest in use of a new technology, ease of navigation and use, and convenience of online shopping. Consumer motivations for online shopping mary wolfinbarger, california state university long beach, [email protected] mary gilly, university of california irvine, [email protected] abstract. More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences check out our new infographic titled, “online consumer shopping habits and behavior” to know more about buying habits of online consumers and latest online shopping trends.
The consumers’ motivation to shop online is researched from either a consumer- or technology- oriented view the consumer-oriented view focuses on consumers’ salient beliefs about online shopping. I hope it will be particularly useful for students studying marketing qualifications who are looking to understand consumer behaviour and motivations reasons consumers shop online these are main reasons consumers give for online shopping. As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online.
The top-of-mind motivations indicated by the respondents for having a satisfying grocery shopping experience consist of fve functional motivations (convenience, assortment, reliability and quality), and one experiential motivation (atmosphere. Online shopping in india, saw 128% growth in interest from the consumers in the year 2011 to 2012 in comparison to only 40% growth in 2010 to 2011, making 2012 the tipping point for online shopping in india. The functional motives relate to consumer needs and could include things like time, convenience of shopping online, price, the environment of shopping place (ie couch buying), selection of products etc.
Consumer acceptance of online shopping has attracted widespread attention, benjamin an wigand (1995) claimed when first time the internet as a shopping medium to offer consumer service, it was considered as the most appropriate for consumer utilitarian needs. Analysis using mean scores for hedonic and utilitarian shopping motivations produced five consumer clusters: (a) alpha shopper, (b) economic shopper, (c) beta shopper, (d) functional shopper, and (e) mission specialist. The empirical studies (sorce et al, 2005 huang and oppewal, 2006) showed that convenience-oriented shopping motivation, recreational (fenech and o’cass, 2001) and economic orientation (joines et al, 2003) were related to consumer online shopping behaviour.
Global consumers’ motivation to go online differs depending on economic development of their countries, the connected consumer study finds the global research and consulting firm at kearney has revealed the findings of its latest survey of nearly 10,000 “connected consumers”—those going online at least once a week. The number of internet users is growing, but only small part of them buys products/services online the objective of the paper is to highlight the factors that are meaningful to consumer motivation to shop online. This essay will look at online retailing and consumer motivation for luxury products on online shopping literature and review existing work by other authors on this subject area in order to provide guidance for further research.